News channels have undergone plenty of change during the last few years. Some news programs have gone on to changing their formats, look and have brought in more attractive, intelligent and witty news presenters to acheive more viewership and garner more revenues. The conventional weather girl of the news channels has always conjured up the picture of a very beautiful, attractive and sensual woman delivering the weather report. Naked News has taken this element of sensuality a step further and has naked women dishing out the weather report!

Naked News calls itself a program which has “nothing to hide”. This web subscription program features a complete and full television newscast. The program is arranged in Toronto and is aired daily each episode being of twenty five minutes. The highlight in this show is the fact that female or male anchors either read the news completely naked or they strip while they read their specified segments, including weather, sports, entertainment, current affairs etc. It has been noted that irrespective of the news presenters gender, the viewership of Naked News remains predominantly male.

Naked News made its debut in 2000 as a subscription based web news service that boasted of an all female cast. The very first anchor of Naked News was Victoria Sinclair who, during those times was the sole anchor for the show and presented every one of the segments including weather, sports, entertainment etc. Since the show gained popularity, the numbers of anchors increased and presently includes eight female presenters and also have guest anchors featuring at the same time. Devoid of marketing gimmick or strategy, this web site became popular only through word of mouth marketing, soon becoming a frequented web destination.

This site received almost six million hits within a month during its initial days. A huge cause of its popularity was its free viewership as the site was supported entirely by advertising. Post 2002, only one of the news segments could possibly be seen totally free and after 2004, the site became a paid one. Again in 2008 two segments of the show can be viewed for free.

Naked News launched Naked New Japan in 2006, in colaboration with eGalaxy and Sunrise Corp. eGalaxy was the owner of Naked News and Sunrise Corp was a seller of services and goods over the internet. Naked News Japans presenters do not strip completely, because of the stringent broadcasting norms of the country. However, the producers hope that they’ll be able to show more down the road. The Naked News expansion mode continued with the launch of Naked News Italia in 2008.

Naked news presenters have been extremely popular and also have been featured in a number of television shows such as The Today Show, CBS Sunday Morning, and The View etc. They have also made several appearances on Entertainment Tonight and ET Insider. These presenters have also been featured in numerous newspapers and magazines including Playboy and TV Guide.

To become a member of Naked News you have to be above eighteen years old and get access to an every day feed of features, news and reports that are gathered from all around the globe.